Caring for our Community

At Fidelity Bank, it is part of our mission to help improve the quality of life of our Clients, Communities, and Colleagues. We strive to be the most caring bank in the community because not only do we work here, but we also live, shop, go to school and raise our families here. Through our Community Dividend and other bank programs, we support the communities who support us.  We are committed to contributing to organizations and initiatives in the Fidelity Bank footprint.

LifeDesign Community Dividend

Our LifeDesign community dividend provides support for a wide range of programs and organizations in the regions we serve.  In 2022, we donated over $450,000 to over 200 local charities. Complete our donation request form to apply for a donation or sponsorship.

Fidelity Bank Community Dividend Giving Guidelines 

In general, we prioritize:

  • Local non-profit organizations that directly impact and benefit the communities in our footprint

  • Programs that support inclusion and diversity

  • Community Partnerships and our local chambers of commerce

  • Cultural and Arts Organizations

  • Youth Programming

  • Requests that address the Community Reinvestment Act such as:

    • Low to moderate income populations
    • Youth and senior citizens
    • Economic development
    • Financial Literacy

How to Apply

To apply for a donation or sponsorship, please complete our donation request form with the required information. Decisions are based on available resources and the degree to which the request aligns with Fidelity Bank’s mission, priorities and service area. Completed applications are reviewed monthly using our 4-step C.A.R.E process and applicants will be notified by email or phone. If you have any questions, please contact [email protected].

See below for information about our Frosty Flyer, Caring Casual Fridays, and our Community Room (located at 9 Leominster Connector).

Frosty Flyer – Fidelity Bank’s Ice Cream Truck

There’s no doubt that LifeDesign Banking is a refreshing approach to community banking, so it only makes sense for us to deliver ice cream treats in our Fidelity Bank ice cream truck, the Frosty Flyer. Our truck is active seasonally from May to September providing free ice cream at local community events, non-profit organizations and our banking center locations. To request the Frosty Flyer at a local event, organization, or school, complete our donation request form.


The Community Room

Fidelity Bank’s commitment to the communities it serves goes beyond charitable donations. Fidelity Bank is proud to provide area non-profits with a quality space to hold meetings at no cost in the lower level of our corporate headquarters located at 9 Leominster Connector Leominster, MA. The room has a maximum capacity of 50 people and can accommodate a number of different meeting styles from classroom to round-table discussion. Click here to request the use of our Community Room. 

conference room

Inclusion & Diversity Advisory Board and Council

Fidelity Bank established and supports an Inclusion and Diversity Advisory Board, comprised of members of the Bank’s executive team, Board of Directors, Corporators, and colleagues. The Advisory Board provides guidance and leadership for our Inclusion and Diversity Council, which is comprised of passionate Fidelity Bank colleagues who wish to channel their passion for diversity and inclusion into strategies and programs which support the Bank’s commitment in this area. Through the innovation, efforts, and passion of these individuals, Fidelity Bank demonstrates our values in our community by pledging resources, contributions, and our ongoing efforts as strive for a world in which inclusion and equity for all are the standard. Click here to learn more about our commitment to Inclusion & Diversity. 

The Shine Initiative

There really is no better example of our commitment to our community than our ongoing dedication to The SHINE Initiative. In 2003, we founded The SHINE Initiative, a non-profit organization which seeks to raise awareness that mental illness in children and young adults is a mainstream health issue.

The Directors and colleagues of Fidelity Bank considered what they could to make the meaningful and positive impact on our community. What emerged was a commitment to improving youth mental health. Because to understand something, we must shine the light of understanding and compassion on it.

In pursuit of this mission, The SHINE Initiative develops funding and strategic alliances through schools to improve public awareness and understanding of mental health issues, research and treatment. The Shine Initiative has raised over $1,000,000 to combat discrimination and to destigmatize mental health conditions in youth.  To learn more about how you can join the conversation, visit

Link to: Inclusion & DiversityLink to: Why Fidelity BankLink to: Our Mission, Vision & Values