Fidelity Bank launches new website focused on unique C.A.R.E. process

(Leominster, Mass.)— Fidelity Bank today announced the launch of a new website designed to enhance and elevate the client experience focused on the Bank’s C.A.R.E. methodology, a four-step approach that includes connecting with a LifeDesign banking specialist to help analyze, recommend and execute a  financial plan for clients.

“We believe banking should be simple, clear and uniquely built based on the needs of our clients,” said Joann Marsili, executive vice president, chief growth and client experience officer. “As part of our LifeDesign promise to provide unwavering care and clarity so our clients can move forward with confidence, the enhancements made to the new website will extend our C.A.R.E. process digitally.”

The new website focuses on four paths, including personal, home, business and the future, with each path providing options on how the user can obtain clarity to achieve their goals, as well as a full digital experience for clients who need to contact Bank’s Client Care Center.

“Our website provides our clients with the same quality and service regardless of how—or where—they chose to do their banking,” added Marsili. “The new platform offers a virtual banking experience with online access to one of our Client Care Center colleagues who can answer questions, provide recommendations and assist with issues, just as a client would experience if they visited a banking center in person.”

The new website is part of a larger technology upgrade at the Bank scheduled to roll out in May, which also includes an upgraded mobile app, new digital tools, and enhanced deposit accounts. Current Fidelity Bank clients will be receiving information on the upgrade soon to make the transition as smooth as possible.