(Leominster, Mass.) Fidelity Bank today announced the kickoff of The Lemonade Learning Club, an initiative designed to teach financial literacy to children in the communities the Bank serves. Parents start by opening a Fidelity Bank growth savings account for their children aged 18 and under. Following enrollment, children receive everything they need to run their own lemonade stand business, including valuable educational information about earning, spending, and saving money.

Club members receive a comprehensive starter kit with the essential materials needed to launch a successful lemonade stand. The kit is curated with a one-gallon pitcher, wooden mixing spoon, lemonade mix packet, apron, money bag, stickers, flyers, and a lemonade recipe book.

In addition, children receive educational information on the basics of running the business, including how to track sales and expenses, calculate profit along with simple-to-use worksheets, and a glossary of basic financial terms. With these tools in hand, children are empowered to learn the value of saving and the confidence of embarking on an exciting entrepreneurial endeavor.

As part of this program, Fidelity Bank is providing additional fun and engaging resources to parents and their children about earning and saving, including blogs and recommended age-appropriate books for kids to read and learn.

“Recognizing the crucial role financial literacy has in empowering individuals throughout their lives, The Lemonade Learning Club instills fundamental financial management skills in children at an early age,” said Sheila King-Goodwin, chief community banking officer, Fidelity Bank. “As part of Fidelity Bank’s LifeDesign banking promise of providing care, clarity, and confidence, we hope this program helps children learn to make informed financial decisions and navigate the complexities of personal finance confidently.”

To learn more about The Lemonade Learning Club, parents are encouraged to visit one of Fidelity Bank’s 13 banking centers or explore the program online at www.fidelitybankonline.com/lemonade. The Lemonade Learning Club runs through August 31, 2024.