10-day course provides advanced marketing education for future leadership development
Fidelity Bank announced that colleagues, Irene M. Rivera and Joseph Canedo have successfully completed the American Bankers Association (ABA) Bank Marketing School, a program designed to support the future growth of industry professionals.
The 10-day course, held in Atlanta, Ga. in April, included sessions on public relations, data and analytics, marketing ROI, marketing to multi-cultural consumers, planning, financial analysis, and asset/liability management, using AI and innovation to drive value, and marketing leadership. The course is the first step towards earning the valued Certified Financial Marketing Professional (CFMP) credential, demonstrating expertise to employers, regulators, and customers.
Irene Rivera joined Fidelity Bank in 2023 as Digital Marketing Specialist and holds a bachelor’s degree in business administration and a marketing degree from Fitchburg State University. “Thank you, Fidelity Bank, for your unwavering support and investment in my professional journey. Completing the ABA Bank Marketing School was an honor, and the people were exceptional,” said Rivera.
Joseph Canedo is a graduate of the College of the Holy Cross and joined Fidelity Bank in 2016 as a Data Analyst. He was recently honored with the Bank’s 2024 back-office Mission Accomplished Award for using his head and heart to answer questions that are critical to the Bank’s business, while also thinking critically about “how” that information needs to be used.