The SHINE Initiative

There’s really no better example of our commitment to our community than our ongoing commitment to The SHINE Initiative. In 2003, we founded The SHINE Initiative, a non-profit organization which leads the fight to raise awareness that mental illness in children and young adults is a mainstream health issue.

The Directors and employees of Fidelity Bank in North Central Massachusetts pondered what they could to make the largest positive impact on our community. What emerged was a commitment to improving the mental health of the community. Because to understand something, we must shine the light of understanding and compassion on it.

In pursuit of this mission, The SHINE Initiative develops funding and strategic alliances to improve public awareness and understanding of mental health issues, research and treatment. Celebrating its tenth anniversary in 2014, Shine has raised over $1,000,000 to battle this issue.




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